From Yelp reviews to mango shipments: IBM’s CEO on how blockchain will change the world (IBM)

IBM Ginni RomettyIBM Chief Executive Ginny Rometty.IBM

IBM has received more patents than any other company for the past 24 years. First it was cloud computing, then artificial intelligence. Now, the software giant wants to stay on top for a 25th year with blockchain.

CEO Ginni Rometty, who also sits on President Trump’sAmerican Technology Council,explained the software giant’s blockchain investments and patentsto CNBC’s Jim Cramer.

“What the internet did for communications,” said Rometty, “I think blockchain will do for trusted transactions.”

She said there are countless examples of where a secure, shared ledgercan save businesses time and money. In shipping, blockchainreplace mountains of paperwork. “On a cargo ship, the paperwork costs more than just even the goods inside of it,” said Rometty.

IBM has been working with retailers like Walmartand Maersk to track everything from food safety, to pork production in China, and even mango shipments.

Instead of every single party manufacturer, shipper, buyer and any other intermediary all relying on their individualpaperwork to track a a shipment from beginning to end, the blockchain would allow all stakeholders to see every step inan open, secure ledger. It’s the same technology that powers cryptocurrencies like Bitcoin.

IBM’sblockchain patents could even help fish out fake Yelp reviews.

For example, the company was awarded a patent last month for “consensus-based reputation tracking in online marketplaces.” The system would allow two verified users to endorse one another after a digital transaction, and block anyone else. Think of it like rating your Uber driver, but without any offlineinteraction.

The only way for decentralized technology like blockchain to take off is for a multitude of companies to adopt it, so IBM is open-sourcing many of its blockchain advancements, according to Rometty.

“Greatness isn’t having a technology,” said Rometty. “But the know how to do something with it.”

Get the latest IBM stock price here.


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